Use Direct Mail Express and your business will grow in 1994!

Bryan Kravitz began DMX in early 1990. DMX handles all aspects of direct 
mail, from concept and design thru printing and mail preparation to
delivery to the post office.

Bryan's knowledge of what it means to be self employed dates back to his 
childhood days in South Philadelphia where he watched is dad make his 
living by selling hot dogs from a push cart. Kravitz recalls the cold
mornings when he was five years old, RI was put high above the ground on
the front of the cart that my dad had to push hot dogs, buns, sodas and
everything else it took to make the day's work possible. By sunset we
were exhausted, but he knew that working for himself was the only way
to go.

Today, Kravitz uses his lifetime of experiences in marketing,
brainstorming, design, copywrighting, sales, printing, die cutting,
lettershop work and organizating to help take the guesswork out of the
best way to reach a company's target market.

His clients are small town newspapers, publishers, real estate companies,
small stores, management companies, non profit organizations and others
who see the value of using direct mail to get their message across.

In 1994, business indicators say established and start up businesses are 
becoming aware that the mass media shotgun advertising approch is very 
expensive and it's not the best use of their advertising dollar. It's
quality not quantity-- 80% of a company's business comes from 20% of
their clients. If each sale was tracked, it would be easy to send small
mailers at regular intervals. The mailers would contain the specific
items or services that would be of interest to that particular tracked
group of clients.

This would be the best use of your advertising dollars. Your tracking
system would let you know in what areas you are making the most sales in
and then you can send out send out a mailer of items that are gaining
interest. It would also be easier to find new clients if you were aware
of the purchasing patterns of your present clientbase. This is done by
usinga list of companies that fit into your present clients category
(either by location or type of business) and send them mailers.

It sounds like this system is difficult to manage. It would be if you
weredoingall yourself. At DMX, we work with you to develop a strategy
which will best utilize your time, skill and energy.

Sales promotion is only one area that we work in. Other areas that we
can help are publicity for events, consumer information and updates,
community outreach, newsletters and other types of information
distribution. 

Please send email to:

     channel@calon.com
     Subject: attn-- Bryan

for a cost estimate of your specific needs.