DMX Direct Mail Express-PEL Program
	
		

The Industry

Since 1983 the number of Americans who shop by mail has risen 
77 %. That means 101 million, or about 55 % of the adult 
population. With the advent of superstores, buying by computer, 
and by phone, retail shopping has decreased.

The direct marketing has been around a long time. Once 
disparagingly called "junk mail," direct marketing is changing its 
tune. Due to the advent of computers that can track demographics 
and create specialized mailing lists, businesses can target particular 
markets with precision. This means an end to sending out vast 
quantities of mail to reach the ideal consumer, allowing smaller 
businesses with limited advertising budgets to utilize this highly 
effective way of selling. 

The Company

Direct Mail Express (DMX) is a full service mailing house located 
on the Berkeley/Oakland border. DMX recently changed its name 
from General Marketing Service(GMS) to better reflect the 
services we offer. 

We specialize in working with small and large businesses sending 
out small to medium targeted mailers. Businesses served, range 
from retailer and wholesaler to public relations firms and 
publishers: The International House at U.C. Berkeley, Age Wave, 
Elmwood Realty, Gaia Bookstore, Gathering Tribes Gallery, 
Outback, San Francisco Review of Books and Ronin Publications 
are just some of our clients.

We can take our client's idea, from a handwritten sketch and 
design, print, and mail the piece. We offer list acquisition and 
management as well as the mail preparation (first class, second 
class, bulk, and UPS). We recently began doing order fulfillment 
for a select group of clients. 

I have over eight years of direct mail experience, first working 
with a non profit organization and more recently starting my own 
business. DMX has grown from a one-person business in my 
basement to operating out of a 1000 square foot. space, employing 
two full time employees, one part-time employee and several 
outside contractors, when needed. 

The business is growing rapidly and while that offers many 
benefits, it also has led to some problems. The organization  that 
worked for a one-person operation is inadequate for the growing 
company. I have started to delegate supervision of the production 
end and am training one commissioned sales person. That is not 
enough, however. I need assistance in administration, 
organization, supervision, sales, and marketing to insure that the 
quality is maintained as the volume of business continues to 
increase.

Possible Projects include:

% Training as an account executive for new clients. 

% Develop and implement a sales and marketing plan to enable 
DMX to get more profitable and steady clients.

% Coordinate the idea development, writing copy, typesetting, 
graphic design for mailers. This requiring working with the client, 
the printer, the designers and the post office.

% Analyze current software used at DMX and help select new 
software (and possibly hardware) needs to streamline organization 
and production.

The ideal candidate is interested in developing skill and 
knowledge in the fields of direct marketing, advertising or 
printing. Helpful skills include:
	% computer literate in DOS and/or Macintosh
	% detail-oriented
	% works well independently and with others
	% ability to prioritize
	% flexible 
	% sense of humor
	% possesses leadership qualities
	% has dependable transportation

The position will give the intern a working knowledge of direct 
mail, from getting the client, designing the piece, coordinating 
production, and mailing. The intern will develop skills in 
administration, communications, sales, and marketing.


There are several positions available immediately.

The length of the internship runs six months to one year, working 
a minimum of twenty hours a week, with a possibility of some 
evenings and weekend hour.

The position starts at $5.00 an hour, with merit raises based on 
evaluation of work. Fifteen per cent commission on jobs is 
available once trained as an account executive.

Please Email or fax resume and related information 
to the attention of:

	Bryan Kravitz 
 
        email: channel@calon.com
	Fax (510)-547-1062.
			
	Mailing Address
	DMX
	P.O. Box 92
	Point Richmond CA 94807
	(510) 654-6717

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