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You're rolling now. So don't stop. Don't turn off. Don't take your foot of the gas. Enjoy the ride and follow the e-rules. They lead straight to success on the information highway.
Rule One: Manage Your Image.
Projecting and protecting your brand identity is no less important online than in any other media.
Rule Two: Simple Navigation.
Retail stores don't stay in business unless their customers can find what they want, easily. The same applies to web sites. Remember K.I.S.S.?
Rule Three: Don't Waste Time.
Do you like to wait in line? Do you go back to stores where sales clerks don't respond? Make sure your consumers find the information they're looking for -- fast!
Rule Four: Keep Your Product Fresh.
Spiders may constantly comb the web, but if anyone finds cobwebs on your site, they won't come back.
Rule Five: Give It Away.
If your site doesn't offer real value, there's no real reason for anyone to visit. That's a virtual fact.
Rule Six: Information-In-the-End.
When someone takes the time to link through your site, don't let them come up empty. Reward them with content, content, content.
Rule Seven: Get Interactive!
Mass media is passive, the new media is interactive. Which direction do you think the world is going?
Rule Eight: Follow the Rule-of-Ten.
Ten is enough for God, and David Letterman , so learn from them. Keep your lists short, too.
Rule Nine: Promote Your Site.
"Build it and they will come," was a nice theme for the movie "Field of Dreams." But if you want customers, not virtual ghosts, on your site, get smart about promotion -- in the real world.
Rule Ten: The Rules Will Change.
No one who does "business as usual" today is going to be in business tomorrow. So move -- often and as intelligently as possible. Keep up with fast-changing online business trends right here -- in e-land.
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